I came across this masterful collection of network idents on Behance today, and I had to share. This is exactly the kind of work I’m so inspired by. This artist clearly has a firm grasp on use of material, reflection, and light. I LOVE his super-tight text close-ups, and the way he layers multiple bevels onto simple text. This quality alone makes something as simple as a sans-serif letter take form and come to life. It makes it into sculpture. Combine that with cool lighting and the use of chromatic aberration, and he’s got one hell of a gorgeous project.
See the full work on Behance: https://www.behance.net/gallery/43097405/Bliss-Media-Idents
